Because of your online profile, you see the world differently
Ads can also take advantage of vulnerable people
Big tech companies can use surveillance-based advertising to target a particular personality type or mood, thereby taking advantage of already vulnerable people - or simply moments when you feel more vulnerable, emotional or tired.
17% of teen girls say Instagram makes their eating disorder worse
Click on Jenny to see how her Instagram feed can harm her.
Jenny (16) is active on social media. She has an eating disorder.
The internet knows she likes weight loss posts and knows her mental health status.
This is used to show her more posts about clean eating, expensive detox supplements, and thin people in bikinis.
She's being targeted because she's vulnerable...
Surveillance-based advertising can even discriminate
Your race, gender, sexuality, health and location can be used to exclude you from opportunities other people have.
Click on Ali to see how he sees limited job opportunities.
Ali is looking for an engineering job.
Job sites collect his IP address, so they know he lives in a lower-income neighborhood.
They also know he's not white.
So he doesn't see as many high-level engineering jobs, but instead is served suggestions for jobs in cleaning.
He's being targeted because of his skin color and his location.