And it doesn't stop there. Companies can combine all this data to figure out who you are, what you're interested in, or what you're worried about...
They collect your most
Check the boxes to find out what personal information they know about you!
What data do you think is collected?
Your character traits?
Yes. Outgoing or introverted? They know...
Your mental health?
Yes, they know bad weather affects your mood.
Where you work?
Yes, they realised you have been working from home for months now.
Desire to lose or gain weight?
Yep, they know you’re taking care of your diet.
Whether you have loans?
Yes, they know it has been difficult for you to pay your bill recently.
If you're pregnant?
Yes, they can even know even before you have announced it to your partner.
Yes. They have registered your last doctor appointment.
Yep. They even have tried to influence your political views ahead of the European elections.
All this is done
Hover with your mouse over the page to find out where and how they collect data from you!
We are very unhappy with all this data hoarding! Luckily, we can make the online world a better place.
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What does a
In a future with the new EU Digital Services Act, companies should be much more limited when it comes to profiling and collecting your personal information.
They should tell you transparently why they’re showing you the content and advertising that you are seeing, and give you more control over what you get to see.
Let's find out
Now they can track you so well, how is this data used to sell you products and change how you see the world?
Find out about surveillance-based advertising in the next chapter.
Trapped & addicted
Act for the future
About this campaign
Tell your friends about manipulative online practices by sharing this website:
We need to unmask the spying, controlling and manipulation advertising in the tech industry. #Afuturewithoutmanipulation is possible. Learn more how we will fix problems in our society that big tech is causing https://afuturewithoutmanipulation.eu/
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The EU Digital Services Act to the rescue!
European policy-makers are working on the EU Digital Services Act that can help battle manipulation.
Read more about this new EU legislation.
Want to receive updates about our work on the DSA and our other campaigns? Sign up for the newsletter.
An initiative by the Greens/EFA
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