Everything you watch, click, and like online is tracked
And it doesn't stop there. Companies can combine all this data to figure out who you are, what you're interested in, or what you're worried about...
They collect your most intimate details
Check the boxes to find out what personal information they know about you!
What data do you think is collected?
Your character traits?
Yes. Outgoing or introverted? They know...
Your mental health?
Yes, they know bad weather affects your mood.
Where you work?
Yes, they realised you have been working from home for months now.
Desire to lose or gain weight?
Yep, they know you’re taking care of your diet.
Whether you have loans?
Yes, they know it has been difficult for you to pay your bill recently.
If you're pregnant?
Yes, they can even know even before you have announced it to your partner.
Possible STD's?
Yes. They have registered your last doctor appointment.
Political preferences?
Yep. They even have tried to influence your political views ahead of the European elections.
All this is done invisibly
Hover with your mouse over the page to find out where and how they collect data from you!
We are very unhappy with all this data hoarding! Luckily, we can make the online world a better place.
Websites visited
Scrolled down
Ads watched
Post liked
Time spent
Videos watched
Clicks on websites
Posts liked
Ads watched
Pages visited
Buttons clicked
Products bought
Links opened
Websites bookmarked
Personal data
Posts liked
Items in cart
Interests
Pages opened
Buttons clicked
Page saved
What does a future without data collection look like?
In a future with the new EU Digital Services Act, companies should be much more limited when it comes to profiling and collecting your personal information.
They should tell you transparently why they’re showing you the content and advertising that you are seeing, and give you more control over what you get to see.
Let's find out more
Now they can track you so well, how is this data used to sell you products and change how you see the world?
Find out about surveillance-based advertising in the next chapter.