Because of your online profile, you see the world differently
Ads can also
take advantage of
vulnerable people
Big tech companies can use surveillance-based advertising to target a particular personality type or mood, thereby taking advantage of already vulnerable people - or simply moments when you feel more vulnerable, emotional or tired.
17% of teen girls say Instagram makes their eating disorder worse
Click on Jenny to see how her Instagram feed can harm her.
Jenny (16) is active on social media. She has an eating disorder.
The internet knows she likes weight loss posts and knows her mental health status.
This is used to show her more posts about clean eating, expensive detox supplements, and thin people in bikinis.
She's being targeted because she's vulnerable...
The internet knows she likes weight loss posts and knows her mental health status.
This is used to show her more posts about clean eating, expensive detox supplements, and thin people in bikinis.
She's being targeted because she's vulnerable...
Internet
File
Edit
View
Tools
Help
Address:
Internet
Surveillance-based
advertising can even
discriminate
Your race, gender, sexuality, health and location can be used to exclude you from opportunities other people have.
Click on Ali to see how he sees limited job opportunities.
Ali is looking for an engineering job.
Job sites collect his IP address, so they know he lives in a lower-income neighborhood.
They also know he's not white.
So he doesn't see as many high-level engineering jobs, but instead is served suggestions for jobs in cleaning.
He's being targeted because of his skin color and his location.
Job sites collect his IP address, so they know he lives in a lower-income neighborhood.
They also know he's not white.
So he doesn't see as many high-level engineering jobs, but instead is served suggestions for jobs in cleaning.
He's being targeted because of his skin color and his location.
Internet
File
Edit
View
Tools
Help
Address:
Internet
What does a future without surveillance-based ads look like?
In a world with the EU Digital Services Act, surveillance-based advertising will be banned to help industry to innovate and start using respectful ways of advertising.
They will need to adapt their business model and give people control back over their data and online freedom. Contextual advertising, which does not rely on personal data, will become the norm.
Read our study about these issues >
They will need to adapt their business model and give people control back over their data and online freedom. Contextual advertising, which does not rely on personal data, will become the norm.
Read our study about these issues >
